Thanks to bestsellers like No More Mr. Nice Guy and hit magazines like Men’s Health, the topic of living a man’s life has never been more popular.
Whereas women’s lifestyle magazines are usually dispersed around central topics of fashion, beauty, and relationships, men’s lifestyle blogs are much more versatile. They cover a myriad of topics, from sports and men’s hobbies to drinks, fashion and lifestyle.
In this article, we’re looking at some insightful facts and numbers which reveal a lot about the industry of men’s lifestyle blogging. Therefore, the information here will be useful to:
- men lifestyle bloggers
- those who are thinking about starting a blog
- writers and contributors for men’s magazines
The Competition is Relatively High
There is a huge number of blogs focusing on topics that are of interest to men, with a tendency of exponential growth. However, we can observe that the competition in niche blogs is not as tough as in the general realm of writing for men.
A lot of men’s lifestyle influencers are actually more focused on Instagram and other social media, due to their focus on the visual. On these platforms, men influencers share photos of exotic destinations, fancy drinks, trendy fashion and more.
When it comes to blogging, it’s much easier to stand out from the competition than it would be on social media.
Attention-grabbing is Key
Any woman can tell you that the stronger sex definitely has a limited attention span. If we couple this with our distracting digital environment with information scattered all over the place, you’ll see why it’s important to go a step further into attracting the attention of your male readers.
Use attention-grabbing titles, headings, subheadings, and images. This, of course, applies to all types of blogging but can be especially recommended in lifestyle blogs, both men’s and women’s.
Choose Topics Carefully and Wisely
Here are some of the most popular topics and keywords in the men’s lifestyle industry:
- Self-improvement and Business
- Sports, Fitness, and Hobbies
Now, of course, based on the segmented audience type, this list might go in a completely reversed order as well.
When it comes to blogging, an important question that crops up is:
”Should I write about the topic that I’m knowledgeable about or should I write about what’s trendy and in-demand?”
If you want to start a totally niche-based blog, then you need to write about topics that you’re knowledgeable about in order to stand out from the crowd and provide better insight into the topic.
If you’re starting out a mixed-topics type of blog then you have to create some mix between knowledge and trendy topics because you will probably have to fork out a lot of money to hire experts for each topic or segment you’re writing about.
“If you want to have content on a general topic, you can find a great writer on a budget. However, the more specific the content is, obviously, you will need either to invest significantly more time into research or financial resources to hire an expert”, says Melanie Sovann, an expert writer at GrabMyEssay.
You would be surprised how many articles and magazines out there are based on the topic and dating. Even more surprising, is that there’s a whole list of authors and blogs where the main topic is how to get laid.
The simple reason is – demand. You have young boys and guys eager to “learn more” and most often the advice provided on some sites is laughable if you’re a 30 or 40 years old male reading them, but what matters is the number of clicks which will lead to more ads and more revenue and that’s the only thing these clickbait sites really care about.
The more you spread out your topic portfolio, the more competition your blog will have. On the flip-side rewards are higher as well, but only if you succeed to reach the top 5 level.
Monetization of Lifestyle Blogging
One thing that men bloggers struggle with is how to make money from website visits.
When you’re targeting women, it’s much easier to either directly sell products or profit from ads. The stereotype that women are bigger “shoppers” than men is actually rooted in reality – according to Bloomberg, women are responsible for up to 80% of total purchases.
When you’re writing a blog for men, it’s not easy. Nobody is advocating that men buy smarter or even less but they definitely buy harder. Unlike women, the list of products you could successfully sell to men is shorter and it’s harder to convince them to buy from you.
Reading & Content Consumption Stats
If you read through forums and blogs online, you will find out that a lot of men watch videos, tutorials, and gameplay recordings. Men love visual and it’s more likely that your content will be consumed if it’s in video form.
Given that your blog is in the written form, the content has to be really interesting and attention-grabbing, especially in this time we’re living in. People are on their phones most of the day. The attention span is at an all-time low.
Every day most of us will soak in a ton of content. Our brain and senses are under the influence of our apps, news, videos, text messages, calls, recorded voice messages, recorded pictures and videos, notifications… In order to grab reader attention, your content has to provide value and has to be interesting.
Always add a versatile gallery of multimedia such as images, animations or videos to your written content, in order to increase audience engagement.
Knowing your numbers
Whenever you decide to change something about your blog, or you’re starting from scratch, you have to know your numbers.
Whether you’re analyzing your blog’s growth rate while drinking your morning cup of coffee or you are pitching your blog to potential buyers, you must know your KPI numbers. You must know how many visitors your blog has and how many followers you have.
You need to know how much value your reader is worth to advertisers, what’s your conversion rate, CPM rate, your top-visited pages, traffic sources, time spent on site, bounce rate and other data. If you know these numbers your future decisions will be smarter and you can start adapting your content according to the insight provided by the analytics.
It’s Never Been Easier to Run A Blog!
We already mentioned that people today have a very low attention span because they are bombarded by all forms of content 24/7. In the blogging space, competition is fierce and it’s really hard to be listed on the first page of Google for any topic.
Now, the positive side of this expansion of blogs is the number of tools and technologies at your disposal for site management. Even better, most of these tools are free.
Now, men bloggers can reach out to other men all around the world, talking about all sorts of topics, and they can do it practically for free.
“WordPress, Wix and other CMS tools and website builders have absolutely disrupted the writing industry. Since a decade ago or so, everyone has the power to create content, expand, grow and achieve success. The weird part is that we’ve taken the fact that we can be self-published practically free for granted”, says Dorian Martin, a writer and editor at BestEssayEducation.
Most tools for site management are either free or cheap unless you have a really big site with tons of followers which requires much more attention, a bigger team and much more maintenance.
When starting any business, it’s hard to earn a profit but when starting a blog site you can merge advertising companies into your sites in a matter of minutes.
Expansion opportunities are endless. You can expand to podcast shows which most men sites are doing and dramatically increase your numbers and audience.
You can expand to Facebook, Instagram, Twitter, Pinterest, and many others and all of them are free. You can advertise using free email campaigns or using other channels where you only pay per click or conversion.
Even though it might be hard to make it in the competitive realm of men’s lifestyle blogging, it’s very much profitable if you target a successful niche.
What you will have to do as your site gets bigger is to observe the response from your audience – identify their likes and dislikes according to how they behave on your website. After you gather a more significant amount of data, you can start tweaking your content and improving your blog.
Good luck with leaving your mark in this interesting and dynamic industry!
Estelle Liotard is a writer and a frequent contributor writer at Trust My Paper. She is an experienced content creator and a writer who excels in different spheres of marketing. In her spare time, Estelle enjoys quiet afternoons on her balcony and cooking.