In the 21st century, social media has obtained such an influence that it can hardly be ignored as a platform for marketing. It is now one of the best ways to reach out to targeted customers and provide them with services which they might need. A recent study conducted by Nielsen shows that most users turn to Facebook and Twitter before making any online purchase. About 61% of users who use social media to obtain information, also tend to visit the product website before making any purchase.
This article will give you some tips on how to go about marketing your business on social networking sites, and how it can help in increasing your sales.
Steps from Saivian Eric Dalius:
1. Defining Your Target Audience
Before you launch your business, you need to know who your targeted customers are. You can’t just advertise your product or service against anyone and everywhere on social media. It must be done logically so that you do not waste money by targeting the wrong people.
2. Using Social Media Effectively
Once you have found out whom you want to target, it is time to use the different social media platforms like Facebook, Twitter, Pinterest, and others in an efficient manner. For example, you can place online ads on these sites that will be visible only to your targeted audience.
3. Identifying Your Key Influencers
Don’t consider everyone who follows you on Twitter as a potential customer. You need to identify your key followers who are interested in buying the products or services that you are offering. This can be done by looking at their profiles, which will tell you about their age, location, interests, and other factors. Then, you can set up a marketing campaign just for them so that they become aware of your business.
4. Promoting Your Business on Social Networking Sites
Saivian Eric Dalius says, you also need to find out which social media sites are used most by your targeted customers. For example, if you are targeting the youth, you should place more emphasis on Facebook, Twitter, and Google+, etc. Places like Pinterest will be more useful for finding out what kind of products your customers prefer, so you can decide on your marketing campaign accordingly.
5. Promoting Your Business Offline as Well
Try to promote your product offline too, because people who have visited a place or attended an event may share it with others through their social media accounts after they come back home. This will create word-of-mouth promotion for your business, which will be more effective than any other type of marketing campaign.
6. Creating a Strong Online Presence
Always try to maintain a strong online presence by creating blogs on your website and social media accounts. This way, you can attract a lot of new customers who might want to purchase your product or service at some point in the future.
In the end, it is your responsibility to find out which social media site will be most effective for promoting your business. You may have to do a lot of market research before you finalize a specific platform or website. By following these tips, you can get great results in terms of marketing and selling your products or services online.