For many brands and businesses, appearing at a trade show has the utmost significance. Undoubtedly, it will help you achieve business objectives in a very limited period. Progressing companies often leave trade shows with increased sales, connections and leads. If you are looking forward to exhibiting your brand at a trade show, all you need is an organized team, innovative collaboration and a better sense of brand identity.
Right at the center is your display booth – the foundation upon which you will develop your marketing strategy for an upcoming event. At this point of time, you might be thinking about whether renting or owning a trade show booth is better. In our opinion, both come with their qualities primarily depending on how often you exhibit, finance, and the nature of your industry. If you are still not sure whether to opt for buying or renting a booth for the next trade show, here we have compiled a few reasons for both to help you decide.
Buying Trade Booth
It’s All Yours
At the very first second when you purchase your booth, the best thing is it is truly yours. By investing in a trade booth, you will have complete freedom to customize it the way you want. It will be entirely at your end whenever you need it. You can customize every single detail as per your preference without any limitations that are imposed on booth rentals. For instance, if you have a unique presentation for your products or a certain hanging structure, you will have diverse options to have these pieces crafted to your desired specifications.
Perfect for Showing Several Times a Year
If your brand often shows at expos, buying a trade booth might be the perfect option for you. It will benefit your company even more particularly if most of your shows are in the same part of the country. If you have an identical floor plan at the demonstrations of your company, you don’t have to modify the design of your booth and that makes it even more cost-effective.
Consistent and On-Brand
When you purchase a customized trade show booth, you are obligated to a unified design. From a marketing perspective, this can be a smart choice. If you are a regular exhibitor, keeping a nicely branded and consistent booth can eventually result in enhanced brand recognition for anyone who visits your booth.
With an approximate amount of structure and engineering cost that is required in a large space, it’s a budget-friendly option to go for a 10×20 or a 10×30. With the increasing booth size, labor and electrical finances are also increased.
Renting a Trade Booth
Change the Branding on Your Booth Easily
If you find your business going through many branding changes in upcoming months or years, a better option is to rent out trade booths. You can always incorporate various graphics to a booth. Also, if you want to modify the layout of your booth to go consistent with rebranding changes, renting will make this transformation easier. Renting a trade booth will give you perks of a temporary booth unless and until you are all ready to go for a permanent rebranding solution.
Gives You Flexibility When Attending Multiple Trade Shows
Renting gives you a golden opportunity to have several booths in diverse locations at the same time instead of paying the complete price for having two distinct booths. For example, if you have a trade show at the beginning of April in Chicago and the other shows the following week in London, the turnaround time would be almost impossible. In this situation, it will be much easier for you to rent two different booths rather than purchasing one.
Experiment with Diverse Floor Plans
If your company is demonstrating at various trade shows with multiple floor plan spaces, buying a booth will make it quite challenging for you to accommodate different sizes. Here renting gives you a great option to reconfigure your booth to many booth spaces. For instance, if you have a 10×20 space in London and a 10×10 space in New York, renting a booth will make it easier for you to accommodate the modifying exhibit spaces. Rent two separate booths to attain substantial flexibility while dealing with several show budgets and spaces.
You Can Avoid Obligations
Owning a trade booth will have several things to consider such as indemnity, maintenance, clearance fee, and storage. On the other hand, renting a trade booth will help you remain free from any of these considerations. You are only accountable for shipping the booth back to the display house.
Easy to Meet Rules and Regulations
While attending multiple trade shows every year, you can come across different rules and regulations primarily depending on the show. Renting lets you adjust your booth as per the conditions. For instance, you can easily manage different height limitations.
Typically, big and complicated booths are expensive. When the size goes beyond 10×10, the purchasing cost outweighs the overall renting cost. Renting a booth is a cost-effective option particularly if your booth is 10×10.
Regardless of the size of your business, being involved in an industry trade show is great and worth it investment. While some secure costs such as accommodation, registration, display materials and the exhibit itself can add up a lot, the value of being among the like-minded professionals can grow your business. It’s an opportunity you can’t simply want to miss. When it comes to rent vs buy trade show booths, there is one thing you should never forget – experience always win. The design will incredibly help you make your brand stand out among the competitors and attract all those visitors. Most probably you can generate leads more than your expectations. As soon as you have made up your mind between buying or renting a booth, exponents will help you with all your trade show requirements.