Many coffee shop owners take a while before opening their shops, mastering the art of brewing the perfect cup. If you are at that point of mastery and ready to launch your coffee shop, there are a few design and layout essentials you need to nail to draw and keep customers coming to your shop.
The coffee shop design and layout have many elements and should complement what you are trying to achieve; from the storefront signature, instore layout and design, café furniture, and equipment used in the coffee shop.
Here are a few expert tips for designing your coffee shop.
Appeal to Your Target Audience
The target audience determines the purpose of design in any business, so keep your target audience in mind when deciding on the look. The first step in the design phase is the theme; you want to choose a theme that will be appealing and relevant to the target audience. The theme may be French, healthy, child-friendly, relaxing, fancy, sophisticated, modern, or vintage, depending on the audience.
A crowd of young professionals will gravitate to a different theme than a group of mature retirees. Be sure of your target before committing to a permanent theme and design of your coffee shop because it has to align with aspects of the coffee shop.
Before customers even enter the coffee shop, they need to be excited and want to go inside. As a new shop in the neighborhood, getting customers’ attention may be a challenge at first; however, having a solid brand identity can grab their attention. The brand of the coffee shop can be represented by the logo, the staff, products, and the general exterior design of the shop.
Part of the exterior design will depend on the outside seating area’s layout, wall design, and the venue or location of the shop. To entice potential customers into your coffee shop, you need to have memorable signage without losing the shop’s story because that stays in customers’ minds for a long time.
In-Store Layout and Design
Once you have customers coming in and out of the coffee shop, apart from the quality of your product and service, the interior layout entices the customer to come back to your establishment. The design of your coffee shop will stem from the floor and wall design or colors.
Remember, the design and layout of the coffee shop need to remain consistent across the board, from the point of sale, restrooms, menu board, display cases, seating area, dining area, as well as the artwork and decor.
Wifi and Mobile Charging Outlets
Nowadays, coffee shops have become more than just a place to order a cup of coffee on the go; young professionals have made it a trend to use coffee shops as places to catch up on some work or even hold a small business meeting while enjoying a delicious cup of coffee.
As an additional value to the customers, offer free wifi and conveniently place charging outlets throughout the coffer shop. Think about it, the longer the customer stays in your shop, they are more likely to have more coffee and any other offerings you may have on the menu.