Southern Stories
Southern Stories
Southern Men & Pocket Squares
Mar 25/17

Southern Men & Pocket Squares Posted by: Aaron Stearns | 0 Comments

It is springtime once again here in the South. Which means that gentlemen will be rocking their seersucker or linen at outdoor affairs where gin is served and tornadoes are dodged. In my opinion nothing sets off a blazer like a nice pocket square. We love them and have worn them for years, even when...

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The Perfect Mint Julep
Mar 24/17

The Perfect Mint Julep Posted by: Aaron Stearns | 0 Comments

It is no secret that New Orleans gets extremely hot and humid during the middle of the summer. It’s also no secret that mint juleps are generally associated with spring in Kentucky, not July in New Orleans. However, it was in a kitchen tucked away in the back of the Hotel Monteleone in the French...

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Picking the Kentucky Derby Winner
Mar 22/17

Picking the Kentucky Derby Winner Posted by: Aaron Stearns | 0 Comments

Picking the winner of the Kentucky Derby is the biggest challenge a handicapper can face — maybe with the exception of a $3,000 claimer at Evangeline Downs in South Louisiana. Last time my partners and I visited Evangeline Downs we had to pool our money to buy a 16-ounce Mountain Dew on the way out...

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Easter Sunday In the South
Mar 17/17

Easter Sunday In the South Posted by: Aaron Stearns | 0 Comments

We are in the season of Lent; you know that time when we give up something important to us in hopes of a blessing. This time of sacrifice signals Easter Sunday is fast approaching. Easter is a special time in the South and is much, much more than a religious holiday. It’s a social occasion. Of course for Christians, Easter...

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Southern Replacement Cuss Words
Mar 16/17

Southern Replacement Cuss Words Posted by: Aaron Stearns | 0 Comments

In the South, our parents taught us to go to church on Sunday, treat others with manners and politeness, as well as keep your language as clean as possible. Being raised in the south it wasn’t that we didn’t’ occasionally hear a few curse words in the house, but our parents certainly didn’t use profanity in the normal stream of...

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10 Things To Know about a Texas Woman
Mar 07/17

10 Things To Know about a Texas Woman Posted by: Aaron Stearns | 1 Comment

1. If you don’t like spicy food, they will most likely think you are a sissy.   Just so you know, there is any such thing as Mild Salsa.  2. They have ridden horses, but mostly at summer camp. They prefer the car with the radio turned up and the air conditioning on full blast.  3. They are BBQ Snobs. Real BBQ should...

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Fun With Southern Hashtags
Mar 04/17

Fun With Southern Hashtags Posted by: Aaron Stearns | 0 Comments

Our Bourbon & Boots team had a lot of fun the past few weeks working on our Social Southern Hashtag contest.   We live in a world of hashtags, the syntax that unites otherwise chaotic social medial blurbs into a manageable and searchable narratives.     We put together a program for the 2 million people that engage with the Bourbon &...

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Southern Brands: Best and Worst State Slogans
Mar 02/17

Southern Brands: Best and Worst State Slogans Posted by: Rod Ford | 1 Comment

Marketing and creative professionals love the word “brand.” “Manage your brand.” “Live your brand.” “Be your brand.” Yeah, yeah. We get it.Unfortunately, when it comes to Southern states and their slogans, branding can miss the mark – broadly. Take, for example, Alabama. That fine state’s slogan is Share the Wonder. As in, “I wonder why we toss these mullets into...

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