Bourbon & Boots Southern Lifestyle Brand: History

Bourbon & Boots Southern Lifestyle Brand: History

Bourbon & Boots was founded in 2012 in Little Rock, Arkansas as a startup peer-to-peer marketplace, facilitating southern shopping sales between southern artisans and consumers interested in purchasing handcrafted southern gifts.  During the first years the company recognized consistent growth with over 500 artisans selling 6,000 products to over 50,000 customers.

May 2015: Early stage private equity firm xCelerate Capital saw the potential of capitalizing on the infatuation of the southern lifestyle by transforming Bourbon & Boots from a marketplace into a Southern Lifestyle brand and purchased the brand and assets of the southern store.  Investment was made in data, analytics, and product development to create over 1,200 rare, unique, and handcrafted southern inspired products that captures and celebrates the spirit of life in the south.

August 2015: The Southern Lifestyle brand moved into a newly renovated historic building as its new headquarters in the Argenta Historic District of North Little Rock, Arkansas. The expanded operations includes a stocking warehouse and fulfillment operations. 

November 2015:  The Southern Lifestyle brand launched its first organically designed and exclusively branded southern inspired product.

January 2016:  The Southern Lifestyle Brand launched a wholesale and Corporate gifts division allowing its branded rare & unique southern inspired products to be available through multiple methods of distribution.

March 2016: In order to expand the reach and experience of the Southern Lifestyle Brand, the company purchased "Tales from the South", a content generation operation with an library of over 8 years of uniquely Southern Stories.  These stories are distributed through a YouTube Channel, National Public Radio, Stitcher Radio Broadcasts, Social Medial, and blogs. 

September 2016: The Southern Lifestyle Brand launched its first organically developed rare & unique handcrafted southern inspired home goods and decor products.  These southern inspired products are handcrafted exclusively from authentic reclaimed bourbon, whiskey, and wine barrels. 

 

Shopping Boubon & Boots:

Our Southern Lifestyle Brand is your online gift store for made in the south personalized gifts, gift ideas for men, and gift ideas for women. Our southern gifts inventory of unique gifts and unusual gifts ensure a rare & unique selection of personal gifts sure to delight you and your recipient.