Bourbon & Boots Southern Lifestyle Brand: History

Bourbon & Boots Southern Lifestyle Brand: History


Bourbon & Boots was founded in 2012 in Little Rock, Arkansas as a startup peer-to-peer marketplace, facilitating southern shopping sales between southern artisans and consumers interested in purchasing handcrafted southern gifts.  During the first years the company recognized consistent growth with over 500 artisans selling 6,000 products to over 50,000 customers.


In May 2015, early stage private equity firm xCelerate Capital saw the potential of capitalizing on the infatuation of the southern lifestyle by transforming Bourbon & Boots from a marketplace into a Southern Lifestyle brand and purchased the brand and assets of the southern store.  Investment was made in data, analytics, content generation, and product development to create over 1,200 rare, unique, and handcrafted southern inspired products that captures and celebrates the spirit of life in the south.


Shortly thereafter, the Southern Lifestyle brand moved into a newly renovated historic building as its new headquarters in the Argenta Historic District of North Little Rock, Arkansas. The expanded operations includes a stocking warehouse and fulfillment operations.


In order to expand the reach and experience of the Southern Lifestyle Brand, the company purchased "Tales from the South", a content generation operation with an library of over 8 years of uniquely Southern Stories.  This extensive library of stories have been reformatted and reproduced into social media formats with embedded product placement, released to the market seasonally appropriate for the purpose of support the brand's content driven customer engagement strategy.  The brands  stories are distributed through a YouTube Channel, National Public Radio, Stitcher Radio Broadcasts, Social Media, and Mass Mediums.  


Since its business model transformation in early 2015 the southern brand has realized 200% year over year growth and in 2017 is on pace to have an active engaged audience of over 4,000,000 consumers while shipping over 60,000 product orders.